FeeBack is a marketing tool in the shape of a friendly mobile app that links secret customers with businesses in the hospitality industry (coffee houses, restaurants, hotels, airlines) to control the quality of customer experience by encouraging customers to answer a set of questions that reflects their visit experience and then receiving a full/partial refund as a result of leaving constructive feedback. It’s a win-win trade for both the businesses and their customers who will be enjoying the gamification part of the app along with the refunded money they receive.